Tim Addy — AI Strategy & Technology Advisor
Turning AI strategy into shipped platforms
I help media, sports and broadcast organisations turn AI and cloud strategy into shipped platforms — drawing on 30 years leading engineering and technology at Dolby, AWS and Hawk-Eye Innovations (Sony Sports), and delivering for UEFA, FIFA, MLB, NBA, ATP, BBC, NBCU, Netflix, Sky and BT Sport.
What I do
AI & GenAI strategy and roadmap
Board-level advisory and fractional CTO / CAIO engagements for rights-holders, broadcasters, and OTT platforms.
Technical due diligence
Fast, credible assessment of media-tech and sports-tech targets for PE and VC investors.
AI adoption & change leadership
Turning AI strategy into working practice inside engineering organisations — not just a slide deck.
Why it's credible
30+ years architecting enterprise-scale platforms for the world's largest sports and media organisations.
Built and led distributed engineering teams of 40+ across EMEA, USA and APAC.
Postgraduate Certificate in Artificial Intelligence, Saïd Business School, University of Oxford (2025).
Spanning cloud transformation (AWS), media innovation (Dolby), and live sports data platforms (Hawk-Eye).
Chartered Engineer (IET) · MSc Software Engineering, University of Oxford · MSc Telecommunications, UCL.
Proof points
Operational cost reduction enabled through cloud migration strategies for major broadcasters (AWS).
Granted patents, alongside a Dolby Innovation Award.
Multi-tenant cloud data and video platforms delivered at Hawk-Eye.
Regular speaker, plus lead on AI/GenAI and ad-insertion strategy for Dolby's Entertainment division.
Let's talk strategy
Board advisory, fractional CTO/CAIO engagements, technical due diligence, and AI change leadership — for rights-holders, broadcasters, OTT platforms and their investors.
AI Strategy & Technology Advisor
Winchester, Hampshire, UK
Prefer email or phone directly? tim_addy18@hotmail.co.uk · +44 (0)7986 091045